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How to Configure Google Analytics in Magento

Wajid Hussain Sep 21, 2016

One of the finest services that Google is offering for managing and designing your web page is Google Analytics. This feature allows you to give more attention to significant ratios like conversion, tracking records of your web pages.

Often the issue is observed that numerous Magento store owners do not have a sound awareness of the services which Google Analytics is providing related to tracking. This feature offers in-depth insights of your web page’s traffic, visitor segmentation, demographics visualization and objective related tracking. To give your e-commerce business an edge and new dimension these services play an important role.

Google Analytics is providing it’s users with a wide range of services like tracking the data and managing the records of the visitors and enabling sign up for the website. Nevertheless, the most complex task is to track the data and simultaneously doing its collection process for an E-commerce website. Today we want to make this task easier for you, so follow the given steps to be able to Track and collect Ecommerce data for your Magento store:

– Login to your Google Analytics account

Click the Admin button on top of the bar, and then click on Ecommerce Settings

ecommerce setting

In the section of Ecommerce Settings, Enable Ecommerce set-up and then turn on Enable Enhanced Ecommerce Reporting. Next, click on Submit and your Google Analytics is now set for gathering and tracking the data records from your Magento web page.

Google Analytics Connection to Magento

Next thing you have to do now is to set up Google Analytics for your Magento web page. For this purpose, you should copy your Google Analytics Account Id. (which you set in the previous step) then from your Analytics Admin Board, Go to Account Settings and here you will see your Google Analytics Id. Now Copy it from there.



Next step you have to go to your Admin Panel of Magento and from there follow this path: System > Configuration > Google API > Google Analytics.

Go to the drop down menu and Select Yes, then you have to Enable Google Analytics. Next, go to the Account Number Option and add your Account ID here then Click the Save Config button.

magento google api

You are all set to go now! This way by using Google Analytics you can easily track and collect data from your Magento Store.

Final Thought

In case you are a user of the old version of Magento then you will possibly come across issues while tracking your data. We suggest that you DO NOT install external plugins or extensions. Instead of that you should upgrade your Magento to the latest available release, after that go to the settings and enable Google Analytics, which will help you to track your Magento web page’s traffic.

Wajid Hussain

Wajid Hussain

Community Manager at Arpatech
Wajid Hussain has a vast experience in Magento and PHP fields. He is currently a Community Manager at Arpatech. He keeps himself engaged with latest e-commerce and Magento trends and also happens to be an avid football fan. You can follow him on Twitter at @wajidstack or contact him through e-mail wajid.hussain[at]arpatech.com
Wajid Hussain