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Top Killer SEO Tips to Best Optimize Your Magento Store

Bilal Anwar Mar 29, 2017

As you know now the virtual marketplace is growing so fast, most of the physical store also running their e-businesses and many new business owners are focusing on online marketplace, through this they are increasing their sales each and every day. As more or more people going online, there are more and more online business starting up to compete.

If you are the one who is running or thinking of starting an online store, so your first top priority should be increasing customers through online. Search Engine Optimization is the first key that every webmaster look into while creating a website. There are many data available on the internet, but I’m going to share here some killer tips to best optimize your Magento store that I’ve discovered over the years.

Web Configuration:

Before anything else to start optimizing Magento website is within the Search Engine Optimization (SEO) Option in the website configuration.

  • Step 1: Go to System
  • Step 2: Configuration
  • Step 3: Admin Panel of the website

Now Under the URL option change the setting “Add Store Code to URLs” to “no”. This will help you to prevent unnecessary keywords from the URL. In the same section under SEO Option set “Server URL Rewrite” to “yes”. It will remove “index.php” from all URL for the same purpose.


Don’t forget to add Meta title and Meta Description under the Search Engine Optimization option. Do add keyword in Meta title and make sure Meta title should not more than 66 characters also do add Meta description and it should not more than 156 characters. Meta description help you to increase your CTR.


Do not use duplicate content if you are adding two different types of t-shirts so keep in mind, do not add same content, both product have their own content with their specification or features.


Images are the most important element of any e-commerce site. For image optimization you have to do focus on these points, always try to use meaningful images name something that describe the images, also remember to use Alt Tag and Title on images. These point help you to visible your images on Search Engine.


Make sure that robots.txt file allows robots to crawl the website, this is the simplest and easiest point. If search engine cannot crawl your website then all of the above work are not going to work for you.


To make Google index your site, create an automate Google sitemap with the help of these below steps

  • System => Configuration => Google Sitemap
  • In the “Generation Settings” box, enable sitemap generation
  • Change your sitemap settings when adding a new category or a product, or a page, so that your sitemap comprises of all your new items

Google WebMaster:

Google WebMaster is a free SEO tool introduced by Google to help your website rank in the Google. One can easily add “Google WebMaster Tool Verification Tag” in Magento by following these steps

  • System => Configuration => Design => HTML Heads
  • Put your “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts”.

Google Analytics:

Google Analytics will help you keep a track of your website and the performance. Enable Google Analytics on your Magento site requires just two steps.

  • Enable “” by going to this path: System => Configuration => Google API
  • Set “Enable option” to “Yes” and type your Account Number in the box.

Magento SEO Plugins:

Plugins are also available to make Magento developer life easy and to give you the best results. Here are some Magento SEO plugins to optimize your Magento SEO.

  1. Magento SEOSpace Extension
  2. Yoast_MetaRobots
  3. Canonical URL for Magento:
  4. SEO Suite Pro
  5. MSemantic Basic
  6. SEO Suite Enterprise
  7. SEO Layered Navigation
  8. Ultimate SEO Suite
  9. SEOgento


Cover these aspects of Magento SEO and execute them in your Magento website and get your desired traffic results.

Did we miss out any other SEO trick for Magento? Do let us know in the comment below!

Bilal Anwar
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Bilal Anwar

Sr. SEO & SEM Executive at Arpatech
Bilal Anwar is an Digital Marketing professional with experience of more than 5 years and now he is working for Arpatech as a Digital Search Marketing Manager. In spare time he loves to play football and watch movies. You can follow him on Twitter at @mrbilalanwar or contact him through e-mail bilal.anwar[at]arpatech.com
Bilal Anwar
Get in Touch