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7 Common Bloopers That Could Ruin Your PPC Campaign (Infographic)

Rakia Binte Khalid Apr 14, 2020

There are a few common mistakes we often overlook within the realm of PPC, which can result in failed campaigns.

The telltale signs of PPC mismanagement can be recognized by the most experienced PPC experts.

But if you’re not a PPC specialist, you might overlook those indicators. Thankfully, these indicators and best practices are easy to resolve to make the most of your paid social media marketing campaign.


1.      Account Structure Isn’t Appropriate

Poor account structure on Google Ads is the culprit when a PPC ad struggles to yield results. When defining your ad groups, make the keywords as specific as possible. Make use of accurate matches, negative keywords, and avoid broad matches that could lead to wasted clicks.

2.      Not Paying Much Attention to Ad Copy

Words are incredibly important. If you don’t pay enough attention to things like bold headings, clear value propositions and strong, persuasive calls to action, then you’re probably missing out on business.

3.      Having Numerous Ad Groups & Duplicate Keywords

Throughout, managers should have only about 7 to 10 ad groups per campaign and just about 20 keywords per target group.

4.      Overlooking Negative Keywords

Negative keywords are the reverse of the keywords you target. They help you to ensure that only relevant search terms display your ads.

5.      Relevance & Quality Score Matter

Your quality score and your CPC are used to determine the position of your search auction and ultimately decide your overall ad spending. The lower your quality score, the costlier your campaign will be.

6.      Ignoring Retargeting

It’s important to reach out to new audiences, but you shouldn’t overlook those people who have already interacted with your brand. People who already know you are more likely to trust you and pay more attention to your paid ads.

7.      Absence of Landing Page

To accelerate conversions, a landing page is crucial. If your PPC advert drives people to your business’s home page, they’re likely to move on to a competitor.