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Education Web Design: 7 Elements that Influence Conversions

Aiesha Hasan May 31, 2017

The road for conversion on any website is a long one. Countless of factors matters as why someone would take action on your site. In this post right here, we are going to talk about the most important user group on educational websites which intends to satisfy parents and students. Obviously, any educational website serves many purposes and both users are part of your organization but not necessarily both the users need to be served in the same way for conversions.

Let’s take a look at some key website elements which can help effect, achieve and encourage conversions.

1: Compelling and Attractive Headlines

There are lots of choices available for students when narrowing down their options for educational sites. In the process of researching, they will look at hundreds of websites recommended to them by others or seems appealing to them in some way. This is the reason that a compelling and straightforward headline is so much important.

If a user lands on your website, make them revisit your website again. This can be done through many things since it is difficult to focus on any single aspect of the website, so it’s better to make a bold, loud, stand-out and clear statement to convey your message rather than filling the page with a glut of information.

2: Quality Imagery

High-quality images go hands in hands with the compelling and appealing headlines. The homepage and landing pages of your educational website should feature quality photography which gives your user an immediate and positive reaction over that. Pairing with strong headlines or content and high-quality images will leave a long lasting impression on users, convincing them that they have landed in the right spot.

3: Clear, Defined User Paths

Education websites serve many user groups. And because of this reason, it is important to have clearly defined user paths to allow easy navigation according to the needs. Giving clear pathways to a relevant and specific content ensures you that the users don’t abandon your site just like that because they can’t find the information they are looking for.

4: Ease of Navigation

Educational websites are normally loaded with lots of information, which makes sense as it is fulfilling different needs of user groups and offers a huge number of different courses, programs which should be represented. However, displaying an enormous amount of content can be a challenge when it comes to representing it on the web. Web sites with a variety of content should focus on presenting in such ways which help in navigating the site towards the content which is relevant and useful.

5: The Right CTAs

Call-to-action buttons are incredibly an important factor in the conversion process. But it doesn’t force users to take that step instead it guides them the way which makes sense to them. The more satisfied and comfortable your users are, the more likely they will take a step to complete the conversion. Consider it necessary as how much information users require before they take any more serious and important steps such as giving their contact or card information. So ensure to include other options for users who are not yet ready to make any commitment.

6: Social Presence

Displaying Social proof on your website is one of a great way to gain user trust and get them connected with your educational institute on a more personal level. Word-of-mouth marketing, social shares, comments, mentions are now considered to be the digital equivalent of a conversation shared between people. Integrating social tools on your site shows that your educational institute possesses a thriving, engaging and successful community.

7: Mobile Optimized

Mobile optimized websites are a necessity now. Half of the users’ access web through their phones and Google takes mobile optimization as a ranking factor. The website without mobile optimization is a major drawback and a website performing poorly on the mobile screen is undoubtedly a conversion killer.

In a digital era, almost everyone expects websites to function on phones as fine as they do on desktop screens, so it’s wise to meet their expectations to generate leads and conversions.

In the End

We hope these 7 areas of focus discussed above will help you design your website in a way which influences conversions. Did we miss out any other factor? Do let us know in the comment below.

Aiesha Hasan

Aiesha Hasan

Digital Content Producer at Arpatech
Aiesha Hasan is a Web Developer and a Digital Content Creator. She likes to keep in touch with the latest technology in the world and educate people about it.
Aiesha Hasan

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