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Magento Features that Transformed the e-Commerce Landscape

Arpatech - Aug 7, 2018

Since its inception in 2008, Magento has grown dramatically. In essence, Magento is an ecosystem developed according to the shifting market demands. I ...

Workable Tips to Promote E-Store with Influencer Marketing

Arpatech - Jun 22, 2018

Influencer marketing is a figurative booster that is often used to introduce or promote newly developed online stores. It provides a launchpad for n ...

Key Takeaways on the Biggest Marketing Fails of 2017

Arpatech - May 16, 2018

Not every marketing campaign is cringe worthy. Some of them just fail to create any impact, neither positive nor negative. It's a general perception t ...

What Gamification is not

Arpatech - May 11, 2018

Gamification belongs to the larger thought process of game thinking that involves a methodology that elaborates the means to engage and motivate diffe ...

Proven Game Marketing Strategies For Better Conversion

Arpatech - Apr 16, 2018

The gamification industry is expected to grow from 2015 to over 11 billion in 2020 which explains the keen interest of marketers and retailers. Some ...