Mehreen Siddiqua

She is a millennial with a sense of humor that she embodies in visuals. A Digital Marketer focusing on Social Media Marketing by profession, exploring diverse avenues and ventures in tech while honing entrepreneurial skills. Currently she is the communications coordinator and strategist for Arpatech looking into e-commerce, consumer behavior and digital business models.

Visual and Voice Search Redefining Fashion e-Commerce

Mehreen Siddiqua - Aug 28, 2018

Fashion and technology are the two unique industries that reinvent themselves almost every season. This constant change is driven by customer preferen ...

The Creative Lifestyle of a Programmer Depicted in Everyday Items

Mehreen Siddiqua - Aug 16, 2018

Programmers are the master of their own bubble. Often perceived as the nerdy herd, they have creative traits that could surprise some professionals wi ...

Popular Voice Search Assistants And Their Role In Ecommerce

Mehreen Siddiqua - Jul 20, 2018

Indeed, the consumer of today has found a new voice with virtual assistants. Voice technology empowers the modern consumer like never before. However, ...

Siri Lands Apple In Hot Waters Once Again

Mehreen Siddiqua - Jul 17, 2018

This time it’s a lawsuit that claims Apple’s voice technology is responsible for infringing on the patents belonging to another company. Apple has ...

Exploring The Brighter Side Of Voice Search and Speech Enabled Commerce

Mehreen Siddiqua - Jul 9, 2018

Voice commands have enabled a hands-free shopping experience for online shoppers. Since it requires less intervention from the user, voice shopping an ...