0 Shares 1566 Views

Free and Easy Tools That Help You Improve Your Website

Mubashir Ahmed Aug 29, 2016

Now that you are done with your e-commerce website and looking forward to evaluate yourself and the efficiency of your website we bring you some of the easy to use tools that you can apply on your website. There is no harm in running periodic tests on your website as this helps in gauging your site’s performance and your customers’ experience. The best part of these easy to use tools…..most of them are completely free.

These tools are good when it comes to testing your customer behavior and helps you measure your website’s speed, browser compatibility, and search-engine-optimization performance.

Usability Testing

1) Concept Feedback: Visit their online portal, submit your website, landing page or even the mockup. The tool helps you get expert feedback from design, usability, and strategy professionals. This comes absolutely free and you can also have feedback from the community, helping you improve your webstore.

2) Google Analytics Content Experiments: One of the most useful tool in the free kit, Experiments helps you understand how well different versions of your page work in getting your visitors to accomplish specific goals. You can easily test up to 5 unique variations of a page with separate URLs to check which one drives more conversions. The test comes free with a Google Analytics account.

3) Click Heat: An open source and free of charge heat map, Click Heat helps you measure number of clicks on an HTML page. The application also helps in showing hot and cold click zones.

4) Crazy Egg: Do you want to know where are your visitors clicking on your website? Crazy Egg features a heat map for clicks, a scroll map that displays how far down visitors scroll (helps you understand bounce rate), and a tool to distinguish clicks by referral sources.

5) Five Second Test: Here is a tip, if you are worried about your user experience instead of asking a designer ask the end user. See what users can recall about your design in just five seconds. Figure this not and you can ensure that your message is being communicated as effectively as possible. You can further expand by asking users to answer a certain set of questions about your website. Test like the Feedback Army can help you with this.

6) Silverback: A Mac-based usability testing tool, this allows you capture screen activity, make noteworthy moments within a session, allows you to record usability testing sessions, and set tasks.

7) UserTesting.com: You can now watch videos of visitors using your website, receive written answers and ask follow-up questions with the help of UserTesting.com. The on-demand usability testing helps you create your tests with one of the customizable templates.

8) Feng-GUI: The Feng-GUI provides you attention analysis. The test also simulates human vision during the first five seconds of exposure to your site visuals, and predicts what a real human would be most likely to look at.

9) Unbounce: What else does a website owner want more than visitors staying for long on his website. This A/B framework with a single click maneuver allows you to test your campaigns and learn about customers’ preference on different content, offers and ideas.

10) Optimizely: Now learn about your customer visitor segments and optimize your conversion funnel. Track engagement, clicks, conversions and sign-ups through multiple pages with A/B and multivariate testing.

11) Spur: This is the easiest and the most fun way to critique web designs. With a simple URL paste or an image upload you’ll be able to use seven different tools to help find what’s working and what isn’t.

Performance Testing

1) Monitor.Us: Now with the help of this you can view your entire web and cloud system, all from your control panel. Have a look at your applications, databases, site availability, and response time – plus server and network health.

2) Google PageSpeed Insights: PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

3) Browsera: Learn all about your cross-browser layout differences and scripting errors on your site. The features help you crawl and test all of your pages. You can also collect JavaScript errors from each browser and have it analyzed.

4) BrowserStack: Now you can test your site on real time browsers. This also includes smartphone and tablet emulators, helping you test your website on a large range of devices. The test also uses a wide range of developer tools along with automated testing.

5) Perfecto Mobile: Worried about exclusive mobile handset experience? Now test your website on each handset and ensure optimal compatibility along with application and all additional services. Perfecto Mobile allows you to access real mobile handsets and tablets connected to live mobile networks spread in different geo-locations.

6) Browsershots: A free open-source online web application, Browsershots takes screenshots of your site in various operating systems. This helps in learning about websites’ browser compatibility in one place.

7) Cross Browser Testing: Cross Browser Testing makes you test your website in AJAX, HTML forms, JavaScript, and Flash in numerous browser and operating system. The application brings you instant results from dozens of browsers.

8) W3C MobileOK Checker: The checker initiates various tests on your web page to evaluate its mobile-friendliness. It assesses basic usability, efficiency, and interoperability, based on the WS3 Mobile Web Best Practices.

9) Xenu Link Sleuth: Imagine having broken links on your website that you are unaware of? This effects the credibility of you webstore and pushes your website down on Google ranking. The test is for such broken links. The verification is carried on links, images, frames, plug-ins, and more. It displays a continuously updated list of URLs that you can sort by different criteria.

10) SEOmoz: The mother of all tools, the SEOmoz brings you a collection of tools to test your webstore SEO health. With a crawl test, test for broken links, analyze keywords, and much more you are helped in accessibility issues and tracking rankings to ensure your optimal performance.

11) Link Research Tools: This is also a set of tools that can help you test your site. You can run a Link Detox to analyze all links on your website and get alerted about suspicious ones. Find links to dead pages on a domain, as well as the strongest sub-pages and sub-folders of a domain.

We hope that the tools will come useful and will help you gauge your site performance and help build a better user experience and improved functionality. Keep visiting us for more on e-commerce management and learn all the latest that is there in the market.

Till then Ciao guys.

Mubashir Ahmed

Mubashir Ahmed

Magento Community Manager at Arpatech
Mubashir has served many clients in the domain of Web Development. He loves to work in Business Intelligence and Data-warehousing. He is engaged in latest eCommerce trends and also loves to Travel. You can follow him on Twitter @m_ahmdd or e.mail mubashir.ahmad[at]arpatech.com
Mubashir Ahmed