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Why Should You Hire Digital Marketing Agency Over a Freelancer?

Moiz Khan Apr 06, 2023

Have you ever experienced the struggle of handling multiple tasks simultaneously as a business owner or manager? It can feel like you’re managing ten tasks and trying to balance a few more. The workload can be overwhelming, and it may seem like there aren’t enough hours in the day.

An essential factor in establishing a thriving business is developing a robust marketing strategy. Your choice of who will create your marketing plan can significantly impact your success. You can opt to collaborate with a digital agency or a freelance marketer.

From social media management to search engine optimization (SEO), digital marketing encompasses a range of strategies and tactics aimed at reaching and engaging with your target audience. With so much competition online, it can be challenging for businesses to effectively navigate the world of digital marketing on their own. That’s where digital marketing agencies and freelancers come in. But who should you choose? Digital marketing firm or a freelancer?

Here, we will give you the benefits of hiring a digital marketing agency over a freelancer and why it may be the best decision for your business. First let’s dive into the basics.

What Is Digital Marketing?

Digital marketing refers to the use of various digital channels and technologies to promote a product, service or brand and to engage with customers or target audiences. It involves the use of the internet, mobile devices, social media platforms, search engines, email marketing, and other digital channels to reach potential customers and create brand awareness.

Some common examples of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing. By leveraging these channels, digital marketing helps businesses to increase their visibility online, drive traffic to their websites, generate leads, and ultimately increase sales and revenue.

Digital marketing has become an essential part of many businesses’ marketing strategies due to the increasing importance of digital channels in people’s lives. It offers a cost-effective and measurable way to reach a large and diverse audience, and allows businesses to tailor their messaging and approach to specific target groups.

What Does a Digital Marketing Agency Firm Do?

Digital marketing agency for small businesses or large enterprises is responsible for helping businesses improve their online presence, attract more customers, and increase their revenue through various digital marketing strategies. These agencies specialize in developing and executing customized marketing plans that can include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other tactics.

Digital marketing consultant at such agencies leverage the latest digital technologies and data-driven insights, to help businesses reach their target audience more effectively and efficiently than traditional marketing methods. Ultimately, partnering with a digital marketing firm can help businesses improve their brand awareness, generate more leads, and grow their revenue in the long term.

What Does a Freelancer Do?

A digital marketing freelancer is a self-employed professional who offers a range of b2b digital marketing services to clients on a project basis. They are the digital marketing specialists who typically work remotely and offer their services to businesses of various sizes, including startups, small and medium-sized enterprises (SMEs), and larger corporations. Their main goal is to help businesses reach their target audience through various digital marketing channels.

Digital marketing freelancers are responsible for managing all aspects of a client’s digital marketing campaigns, from creating strategies and developing content to implementing and analyzing campaigns. They must be skilled in using digital marketing tools, have a good understanding of current trends and best practices in the industry, and be able to work independently while meeting tight deadlines. Overall, digital marketing freelancers play a crucial role in helping businesses succeed in the digital age by leveraging their expertise to drive traffic, leads, and sales online.

Why is Digital Marketing Agency Better than a Freelancer?

1.     Skillset and Expertise

By hiring a digital marketing specialist from an agency, you can avail the services of a team of skilled marketers who possess a diverse set of abilities. This saves you the hassle of reiterating your vision as they already have a shared understanding of the most effective strategies for your business. This means you have access to a comprehensive range of services and strategies that can be tailored to your specific needs.

In contrast, a freelancer may have a more limited skillset and expertise. While they may be an expert in one or two areas, they may not have the experience or knowledge to execute a comprehensive digital marketing plan.

2.     Better Communication

Typically, digital agencies follow a standard approach to interacting with their clients. They typically appoint a project manager for each client who arranges regular calls on a weekly or monthly basis. For more extensive projects, there may be other individuals whom you can communicate with as well. This allows smooth communication between two parties in case of any problem.

On the other hand, communicating with a freelancer can be challenging, particularly due to the potential difference in time zones between yourself and the freelancer.

3.     Workload Management

No matter how much you scale up your marketing efforts, you are confident that your B2B digital marketing firm can handle it thanks to the support of the entire team. The marketing for your business continues even in the event that a team member becomes sick or takes time off.

On the contrary, if the freelancer you hire is handling multiple clients simultaneously, their workload may impact the standard of work they deliver to you. Furthermore, if the freelancer falls ill or is unable to work, your marketing efforts will be delayed.

4.     Flexible

Digital marketing firms are more flexible in case of a considerable amount of work that needs to be completed within a limited timeframe, it is more convenient for an organization to supply the required workforce within the agreed budget.

On the other hand, a freelancer might charge you extra if the workload increases.

5.     Long-Term Partnership

Digital marketing agency for small businesses or large enterprise is more likely to view your project as a long-term partnership. They will work with you to understand your business goals and create a customized digital marketing strategy that meets your specific needs. This means that you can build a long-term relationship with the agency, which can lead to better results and greater ROI.

You cannot expect a long-term partnership with a freelancer your partnership is just limited to a project which ends as the project finishes.

6.     Cost

Outsourcing your marketing to an agency is a more cost-effective option compared to recruiting and managing an in-house marketing team.

In contrast, although they may not be working for you on a full-time basis, it is not guaranteed that they are inexpensive. Skilled freelancers understand the value of their knowledge and experience, and they may consider their personal expenses when determining their rates.

The Bottom Line

While both digital marketing agencies and freelancers offer valuable services, partnering with a digital reputable marketing firm can help businesses improve their online presence, reach their target audience more effectively, generate more leads, and ultimately grow their revenue in the long term. Rather than engaging multiple freelance professionals for specific tasks, you can accomplish the work in a more efficient and affordable way and reduce the completion time by outsourcing your marketing to an agency.