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Instagram Marketing in 2020

Rakia Binte Khalid Oct 08, 2020

In the current digital age, Instagram is one of the most popular social media platforms. Its dynamics keep changing, making it essential to keep up with this amazing platform. As Instagram has created a huge record by having active users over one billion per month, its demand for influencer marking has grown twofold. Instagram started as a platform where people share images, but it has now become a primary source of revenue and leads to many businesses. An effective strategy and execution can help you build a community that can improve your brand identity and audience engagement.

What is Instagram Marketing?

Businesses use the platform of Instagram to achieve their marketing as well as business goals by setting some goals, processes, and actions. Instagram marking is a part of social media marketing and is associated with its processes and goals. Over 25 million businesses on Instagram have their profile and use it as a source to promote their services, product, employee engagement, and brand. A huge competition is ongoing on this platform among the sellers who are trying to beat their rivals by producing innovative, reliable, and relevant content. The main goal of the marketers on Instagram is to form a community, produce leads, develop customer service, escalate brand awareness, and allow conversions.


Let us have a look at some of the tips for effective Instagram marketing that can help you gain maximum benefits for your business.

1. Optimization of Instagram Bio


The first thing that people see when they visit your profile is your Instagram bio. It is a small information area underneath the username of your profile to share details about your brand. It should be engaging, informative, and captivating to engage the users. Your Instagram bio should have a proper and concise description of your brand, product, or service. The main key features of it should include the following:

  • A short description of the content you intend to make and share
  • Using emoticons that are relatable to the language of your brand and content
  • Adding hashtags and a URL link can play a big part in driving traffic to your profile

2. Incorporation of Relevant Hashtags


The Instagram algorithm works according to the hashtags as it allows search of content based on the search of hashtags query. Users can follow the hashtags just like Instagram profiles that show up on their feed. The use of hashtags can increase engagement making its use critical for business profiles. A hashtag strategy should be built that has a well-adjusted combination of self-made hashtags, highly popular hashtags, low search volume hashtags, and industry-relevant hashtags.

3. Leveraging Instagram Stories


The stories feature on Instagram has one of the greatest engagement rates on all social media platforms. It is a short video clip or image with a link, gifs, or text that users can view directly from the top of their app within 24 hours. This tool has such a power to connect, engage, and influence the audience in just a few seconds. Instagram stories can be a great way to promote your brand or content with the audience in several ways such as by ‘ask my anything’ feature, hosting a poll, using filters, mentions, and stickers to make them unique and engaging.

4. Responding to DMs and comments


The main key to constructing an interactive community is to build engagement within it. These types of engagement are built by communicating with your followers through direct messages (DMs) and comments. These are the best ways to get in touch with your users and prospects. It should be ensured that DMs are turned on and each of them should be replied, as they are the source of possible leads. Replies can be automated by setting up custom responses, as this will help in liaising with the prospects and follow up with customer needs.

If you want to stay ahead and maximize the benefits of your brand on Instagram in 2020, it is important to ensure maximum engagement. Implementing these tips will surely help you in the success of your Instagram marketing in 2020.

Rakia Binte Khalid

Content Writer at Arpatech

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