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SEO for Start-ups How to Improve Organic Search Ranking Instantly

Moiz Khan Aug 25, 2019

Search Engine Optimization (SEO) is something no start-up company can afford to ignore in 2019. But with Google’s algorithm’s ever-increasing complexity, and a million different professionals giving their view on what you need to do to rank higher, how can you determine what you really need to do? SEO is the answer.

Let us start with knowing what SEO means?

SEO stands for optimizing the search engine. And the term improving your SEO strategy includes activities performed to ensure that your website can be found on the results page of a search engine (SERP) when looking for content-related words or sentences on your website.

Optimize Your Pages

On-page optimization is more than just putting keywords on the page. You need to create adequately organized quality content using natural features for the targeted keywords. Use every sensible opportunity to add your targeted keywords to your website properly. Otherwise, you will end up missing out on important ranking signals

One must optimize titles, meta descriptions and most importantly body content. Keep two points in consideration in your content:

  • Put the Right Keyword Density

Remember that, when writing the copy of your website it’s important that not every other word is a keyword or keyword phrase. Google algorithms are searching for material appropriate to the keyword, not just the keyword presence itself. One way they do this is by judging the density of keywords. A decent minimum density is 1%, but generally, it is wise not to exceed 3%.

  •   Place Keywords Rightly in an Article

You now have an account of un-competitive, natural-sounding keywords and the objective of placing in your written copy 1-4 of them per 100 phrases. It is essential to choose where to place them in that copy. Overall, you want a keyword in your article’s title or blog post, at least one in the article’s subtitle or bulleted list, and the rest are naturally spread across the article. Doing so will demonstrate the algorithms of the search engine that your material is extremely relevant to the keyword because it is not only the topic of your copy, but it is all referenced.

Optimize your site for mobile phone

Google’s taking mobile optimization seriously has been well-documented for a long period of time. It is an increasingly important ranking factor with mobile-first indexing and mobile performance, and if you don’t already take it seriously, then its time you did. Just look at the figures to know why: recent stats put mobile web traffic as high as 52.4 percent globally. That means that if your website isn’t mobile-optimized (or simply less efficient than your desktop site) or you couldn’t just create a big impression on visitors, you are likely to lose out on leads and revenues. The reality is that the majority of employees working on your website will do so via a desktop screen. This may lead them to focus solely on optimizing the desktop version of the pages You should encourage your team to frequently view and work through a smaller screen on your website to overcome this issue. This can really assist concentrate the mind on mobile’s significance, and can even lead staff members to uncover problems or methods to enhance efficiency.

This is what Google recommends for companies with both mobile and desktop applications:

  1. Your mobile and desktop site must have the same content in crawlable and indexable formats. This is applicable for videos, photos, and text
  2. Make sure that both variants of your website use structured data.
  3. Add in both variants the same meta descriptions and titles.

A Business Listing is a must

Google My Business listing is one of the simplest ways for small companies to boost their digital visibility. Through it all, business owners can regulate how their company is displayed on the search engine results pages of Google.

Google My Business listings, on the other side, also assist search engines to discover precise business data. You can provide details such as contact data, place and company address on your Google My Business Page. You can also add suitable pictures to offer a glimpse of your products or office to your prospective clients. It also brings you an opportunity to write responses to your company ‘ commonly asked questions. To optimize your website for “near me” queries or voice-based searches, Google My Business listings are particularly helpful. Overriding your competitors in local search results is an important step.

Many applications and services from third parties depend on Google to obtain business information. It will also be transmitted to these parties when you update your data on your Google My Business Page. Overall, it can effectively depict your data across various platforms. Small business owners can also gain insights into the behavior of their customers through these listings. You can find out how customers find you using Google Insights. It also demonstrates platforms where there is low visibility. You can customize your marketing campaigns based on this.

Get rid of technical SEO issues

From the outside, your small company website may look fine with excellent graphics, colors, and fonts. But if there are technical issues inside, your rankings and traffic are likely to suffer. Spend time fixing the foundation before embarking on a content or link campaign. You can also outsource the complete search engine optimization project to agencies for better results.

You need a good website structure so your websites can be crawled and indexed properly by search engines. When we talk about SEO, some of the most common problems are Speed firstly, replicated content, un-optimized pages, and broken links.

Social Media Linking is Advantageous

Using social media to get your keywords out there is a wonderful way to keep content fresh. Daily post can do wonders. A brief, daily tweet or a Facebook post about your business is going to do great.

Another great way to keep content fresh is to use social media to get your keywords out there. A short, daily tweet or a Facebook post related to your company will work wonders.  Search engine algorithms are going to draw millions of social media users who might just come across your business account at any moment and see that you’re just providing exactly what they’re looking for. To get Google’s attention, use the keyword in your article as a link to your blog would see that your site is connected to and from other Internet edges.

Don’t forget to use images

Using photos is one of the finest ways to maintain a client’s attention and break up the text walls that threaten so many websites. The images must, of course, be important to the topic, and the picture URL and caption are a good location to fit in another keyword. Because if a client looks for a keyword instead of an image, you will have an extra opportunity to attract them.