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Top 7 SEO Tools to Support Your Website Ranking

Arpatech Mar 12, 2020

With an almost endless number of websites nowadays, getting good traffic is extremely difficult unless you use suitable SEO tools. There are many such tools available on the market, but people sometimes feel confused when it comes to finding the most appropriate solution to their needs.

It can be hard to master SEO optimization, particularly if you’re just starting out. Optimization of search engines can be difficult, especially given the ever-changing algorithms of search engines. With the right set of SEO optimization tools, despite the frequent algorithm updates, you will be able to increase your site traffic.

Why do we need SEO tools?

When you implement the right SEO techniques, the website will be able to rank high in searches, gaining higher visibility and more targeted traffic—a higher ranking contributes directly to more visitors. These useful tools will help you boost your online presence, achieve a higher ROI, and gain more revenue in the long run.

You want to produce quality content focused on high rating keywords, but it would require time-consuming and extensive work to identify them. When it comes to keyword research, using the right SEO tools can save you a lot of valuable time.

They can also help you optimize your content, so you can gain credibility and authority on the web. In fact, SEO tools help you to research the competitors closely to ensure you’re still one step ahead of them.

We have compiled the best SEO tools to make things easier for you.

Ahrefs: SEO Keyword Tool


Ahrefs is among the most popular web SEO tools. After Google, it is the second-largest crawler of websites. Ahref’s Site Audit feature is known to be the best SEO analytics tool today. It lets you highlight the areas of your website that require changes and upgrades. It amazingly helps you achieve higher ranking in search engines.

You can also use Ahrefs to sneak into the backlinks of your competitor. It will give you a starting point for launching your own brand. Marketers use Ahrefs to identify the content that is most relevant to within a specific niche.

Google Search Consolegoogle-search-console

Google Search Console (GSC) offers novice webmasters an outstanding way to get started with SEO.

And if you’re not headstrong at SEO, whatever the size of your web or blog, the first port of call will be Google’s laudable Search Console (formerly Webmaster Central) and the countless user-friendly tools under its hood.

The tool suite provides you with valuable information about your site at a glimpse: it will assess the efficiency of your site and detect any potential problems to configure (such as harmful spam links). It helps ensure that your site is Google-friendly and track the indexing of your site by Google.

If your platform has incurred a penalty, you may also record spam and seek reconsideration. Furthermore, if you don’t consistently refer to their Webmaster Guidelines, well, you’ve just got to excuse yourself if you go wrong. Search Console is continuously being updated, and new updates are on the way, such as new URL inspection tool or new sitemaps reporting.

SEMrush: SEO Toolkit


The SEO community enjoyed using the SEO tools of SEMRush marketing. SEMrush is fan’s favorite and experts, who have admired it for the impressive features.

You can quickly review the ranks, ranking improvements and potential opportunities for improved ranking captures. The Domain Vs Domain feature offers you an in-depth overview that helps you to equate your domain with competitors.

The On-Page SEO Checker tool helps you to monitor your rankings effectively, and provide recommendations about how to boost the performance of your website.

Moz Pro: SEO Software


Moz Pro is a SEO tool kit that focuses on helping you improve traffic, rankings and visibility throughout search engine results.

Key tools include the ability to use the Moz Pro spider to audit your own site, which should highlight potential problems and recommend actionable insights. There is also the ability to track the rankings of your site over hundreds or even thousands of keywords per site.

There’s even a keyword research tool to help decide which keywords and keyword variations are better for targeting and there’s also a backlink analysis tool that combines a variety of metrics like anchor text in links as well as estimated domain authority.

Pricing for Moz Pro starts at $99 a month with the Premium package including the basic tools. The Medium package provides a wider variety of features for $179 a month, plus there is a free trial.

If you don’t sign up with Moz Pro, there are a variety of free tools available. There is also a huge community of support willing to offer assistance, advice and guidance around the spectrum of search marketing issues.

KWFinder: SEO Keyword Tool


An SEO keyword tool such as KWFinder lets you find long-tail keywords that have lower competition levels. The professionals use this SEO tool to find the best keywords and run analysis on backlinks and SERP (Search Engine Results Page).

Their Rank Tracking tool helps you to quickly determine your ranking while measuring one key metric for your improvement. And, if that’s not enough, you’ll get a lot of new ideas for keywords to help you rank the site even higher.

Ubersuggest: Keyword Tracking Tool


Created by Neil Patel, it is a keyword-finding tool that lets you find keywords and the search intent behind them by showing them the top SERP ranks.

From short to long-tail phrases, with hundreds of recommendations from this free fantastic keyword tool, you can find the best keywords to use on your website. The keyword volume, competitiveness, CPC, and seasonal trends are the metrics that they include in their report. The tool will help PPC teams decide whether a keyword is worth promoting and how competitive it is for both organic, SEO and paid.



BuzzSumo helps you analyze which category of content works best for any topic and breaks down performance across blogs, keywords, etc. through various metrics. You begin by entering your keyword in the search box, and then find out what content is best for it.

You will also find key influencers to support your content and you can use email outreach to pitch to them. You just need to enter the topic you are working on to find a high-performing headline. It’ll send you a rundown of any topic’s most popular titles, sorted by the number of social shares.

Alerts can be created with any keyword related to your brand, which will keep you on top of new and trending content.

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