Top Reasons Why Apps Fail & How to Shun Them
A customer typically just needs a few seconds to decide installing a specific app. This means that you only have a few seconds to win over the customers and gain attention with the app. At the same time, the overwhelming number of applications available increases competition for user attention.
To be competitive in the app market isn’t as easy as it sounds. If you want to maximize success with your mobile app, you ought to be extensive with your pre-launch and post-launch activities.
As the competitiveness is high; it gets harder and harder to stand out from completion. It is not just about launching an app efficiently but to pursue research and find out the factors that are the causes for the failure of the apps.
This article outlines six common reasons why mobile app development fail and addresses areas for improvement so you can refine your strategy to meet market and product objectives effectively.
Market & Audience Research isn’t done right
Did you know 42% of startups are struggling due to the absence of market needs? A great thought in theory usually doesn’t work in practice. A proper research should drive the choice to launch a project. Does the type of app you want to develop provide a business opportunity? Are you solving a problem? who are the competitors? Do people reasonably want to use your app? Are you making life easier for someone? Offering a unique experience? Is the idea well enough defined for execution?
You need to be able to justify that your audience would love your app, collect data to support that creating it is not going to be an absolute waste of time and test your idea with your target audience. To find out if your app is unique and solves a particular pain point, it is important to do thorough market research and check up on your competitors. A great way to do this is to build a minimum viable product (MVP) and then update it with more features when you start receiving user feedback from your targeted market. The application must surpass customer expectations and demonstrate that it is vastly superior to your competitors.
Not Picking the Platform Wisely
Another factor why apps fail is that the platform you choose isn’t right according to your researched data. So, choose your app’s platform not according to your preference but according to your researched demographic and market so that it can be beneficial to the people you’re targeting.
These platform-specific touches are very necessary if you want to exude an impressive end user experience. The hardware-based back button, for example, is an integral part of Android app solutions but may not be part of iOS implementations. So, you need to account for all of these considerations before launching an app.
The first step must be to identify the platform you want to go with, and then move on to know the platform-specific guidelines you need to integrate for a successful launch of your mobile app.
Following the Already Existing Ideas
The truth is that app stores are already over-saturated with apps similar to each other. The most successful apps available today have a unique value proposition.
In order to cope up with such a situation, as a brand, you need to perform competitive analysis, help you figure out the app’s strengths and weaknesses and define your own competitive edge. Setting up a product that has the same characteristics as your competitor’s can never help you win customers.
A Unique Value Proposition (UVP) is the first step you need to consider for business success overall.
Providing an Unimpressive User Experience
For a successful user interface, the very basic requirement is usability. For example, if your app has a wide learning curve, you may not be able to offer a good user interface, because users are more likely to get irritated trying to figure out how to use it.
The ideal way to impress the user with an experiential app is to keep the loading times minimum, have a simple registration process, and to take care of all the performance issues of the app before it is released.
Lack of Thorough Testing
While it’s unusual to launch an app without slight bugs, make sure that you invest in QA. It can help make sure that there are no major bugs. If an app isn’t properly tested, it’s likely to be rife with glitches that affect user experience and are prone to crashing. A single crash is more than sufficient to stop users from ever using it again.
Some of the most common negative reviews on app stores are actually about apps crashing. It doesn’t take long for users of contemporary mobile app market to make judgement on the apps they use. Users have extraordinarily high demands regarding quality functionality and performance of mobile apps. You have to make sure the user friendliness is there so people don’t get annoyed.
Overlooking Customer Feedback
Many businesses tend to ignore feedback from consumers about the app after it’s released. That mistake can put company in real trouble.
A business can only thrive if it values the input of customers and pays attention to what they are saying It was however seen that only a few developers of applications are paying attention to this section and thus losing opportunities to meet user demand.
Adding reviews and comments section to your app is always recommended. Once you have this feature, it’s very important that you go through feedback that consumers provide.
Some of the comments can be critical while others can be supportive. This is the place from where you can collect hints to help you improve the app. It can be anything like a comment on the services you are providing, slow response time or the interface you are using.
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