Role Overview:
We are looking for a results-driven Social Media Executive to lead our organic social media growth across LinkedIn and YouTube. The ideal candidate will be responsible for content planning, community engagement, analytics, and driving consistent audience growth through high-quality and engaging content.
Key Responsibilities:
- Host and manage podcasts and webinars to support brand and community engagement.
- Develop and execute organic marketing strategies with weekly and monthly growth targets.
- Plan and manage monthly social media calendars, including content creation and scheduling.
- Drive YouTube growth by increasing subscribers, views, watch time, and average view duration.
- Improve LinkedIn page performance, including traffic, followers, and reach.
- Manage organic LinkedIn marketing efforts such as pseudo profiles, connections, and group engagement.
- Prepare weekly analytics reports and optimize strategies based on performance insights.
- Manage multiple organic marketing initiatives simultaneously while maintaining quality and consistency.
- Collaborate with designers to produce engaging short-form videos and high-performing social media content.
Required skills & Qualifications:
- Bachelor’s degree in Marketing or a related field.
- Proven 3+ years of experience in social media and organic marketing.
- Strong understanding of YouTube growth strategies and social media analytics.
- Experience creating and managing content calendars and performance reports.
- Excellent communication, organizational, and execution skills.
