Now that you are done with your e-commerce website and looking forward to evaluating yourself and the efficiency of your website, we bring you some of the easy-to-use tools that you can apply to your website. There is no harm in running periodic tests on your website, as this helps in gauging your site’s performance and your customers’ experience. The best part of these easy-to-use tools… most of them are completely free.
Whether you manage your website on your own or work with a Web App Development Services, making these tools a regular habit can help you spot issues early, improve performance, and give your visitors a much better experience overall.
Key Takeaways:
These tools are good when it comes to testing your customer behavior and help you measure your website’s speed, browser compatibility, and search engine optimization performance.
Visit their online portal, submit your website, landing page, or even the mockup. The tool helps you get expert feedback from design, usability, and strategy professionals. This comes absolutely free, and you can also have feedback from the community, helping you improve your webstore.
One of the most useful tools in the free kit, Experiments helps you understand how well different versions of your page work in getting your visitors to accomplish specific goals. You can easily test up to 5 unique variations of a page with separate URLs to check which one drives more conversions. The test comes free with a Google Analytics account.
An open-source and free-of-charge heat map, Click Heat helps you measure the number of clicks on an HTML page. The application also helps in showing hot and cold click zones.
Do you want to know where your visitors are clicking on your website? Crazy Egg features a heat map for clicks, a scroll map that displays how far down visitors scroll (helps you understand bounce rate), and a tool to distinguish clicks by referral sources.
Here is a tip: if you are worried about your user experience, instead of asking a designer, ask the end user. See what users can recall about your design in just five seconds. Figure this out, and you can ensure that your message is being communicated as effectively as possible. You can further expand by asking users to answer a certain set of questions about your website. Test like the Feedback Army can help you with this.
A Mac-based usability testing tool, this allows you to capture screen activity, make noteworthy moments within a session, record usability testing sessions, and set tasks.
You can now watch videos of visitors using your website, receive written answers, and ask follow-up questions with the help of UserTesting.com. The on-demand usability testing helps you create your tests with one of the customizable templates.
The Feng-GUI provides you with attention analysis. The test also simulates human vision during the first five seconds of exposure to your site visuals, and predicts what a real human would be most likely to look at.
What else does a website owner want more than visitors staying for long on his website? This A/B framework with a single-click maneuver allows you to test your campaigns and learn about customers’ preferences for different content, offers, and ideas.
Now learn about your customer visitor segments and optimize your conversion funnel. Track engagement, clicks, conversions, and sign-ups through multiple pages with A/B and multivariate testing.
This is the easiest and the most fun way to critique web designs. With a simple URL paste or an image upload, you’ll be able to use seven different tools to help find what’s working and what isn’t.
Now, with the help of this, you can view your entire web and cloud system, all from your control panel. Have a look at your applications, databases, site availability, and response time – plus server and network health.
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Learn all about your cross-browser layout differences and scripting errors on your site. The features help you crawl and test all of your pages. You can also collect JavaScript errors from each browser and have them analyzed.
Now you can test your site on real-time browsers. This also includes smartphone and tablet emulators, helping you test your website on a large range of devices. The test also uses a wide range of developer tools along with automated testing.
Worried about exclusive mobile handset experience? Now test your website on each handset and ensure optimal compatibility along with the application and all additional services. Perfecto Mobile allows you to access real mobile handsets and tablets connected to live mobile networks spread across different geo-locations.
A free open-source online web application, Browsershots takes screenshots of your site in various operating systems. This helps in learning about websites’ browser compatibility in one place.
Cross Browser Testing makes you test your website in AJAX, HTML forms, JavaScript, and Flash in numerous browsers and operating systems. The application brings you instant results from dozens of browsers.
The checker initiates various tests on your web page to evaluate its mobile-friendliness. It assesses basic usability, efficiency, and interoperability, based on the W3C Mobile Web Best Practices.
Imagine having broken links on your website that you are unaware of? This affects the credibility of your webstore and pushes your website down on Google rankings. The test is for such broken links. The verification is carried out on links, images, frames, plug-ins, and more. It displays a continuously updated list of URLs that you can sort by different criteria.
The mother of all tools, SEOmoz brings you a collection of tools to test your webstore SEO health. With a crawl test, test for broken links, analyze keywords, and much more, you are helped with accessibility issues and tracking rankings to ensure your optimal performance.
This is also a set of tools that can help you test your site. You can run a Link Detox to analyze all links on your website and get alerted about suspicious ones. Find links to dead pages on a domain, as well as the strongest sub-pages and sub-folders of a domain.
Website performance directly impacts customer satisfaction, engagement, and conversions. By using free testing and monitoring tools, businesses can gain a better understanding of how their websites perform and where improvements are needed.
Your website has more potential than you think. Arpatech unlocks it through performance optimization, SEO, and user experience that drives stronger results. Start today.
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