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How to Build a Balance between NoFollow and DoFollow Backlinks

Moiz Khan Sep 03, 2019

Linking is an integral part of SEO (Search Engine Optimization) whether you are linking to another site or being linked to. And while we talk about SEO, doindex, noindex, nofollow, dofollow, meta robots are some of the most commonly heard words which carry equal importance in the SEO domain.

We all know the fact that there is a great connection between your links and Google ranking. So, if you’ve missed out on linking, you won’t be able to appear on Google’s top 10. As According to Moz,

‘99.2% of all top 50 results had at least one external link pointing to the website.’

The links we provide are important as they provide SEO value to a website and improve your visibility on search engines. From the search engine’s viewpoint, it is a well-known fact that not all links are equal; what is important is how a site handles links because it can determine how search engines handle those links.

What Is a DoFollow Backlink?

Dofollow is a link descriptor that describes search engines to crawl them and count them as quality votes. It forwards the authority from the referring website to the linked website. The crawlers count these links and their anchor text. Thus, dofollow backlinks directly affect your backlink profile because they send a signal to the search engines about what the linked website is about.

What Is a NoFollowBacklink?

Nofollowed links are hyperlinks with a rel=“nofollow” tag. They do not pass the authority because the rel=”nofollow” tag in the HTML code of the website tells the crawler not to follow these backlinks. Thus, Google does not transfer authority or anchor text to any of the nofollow links.

What Are These Links All About?

Search engine results are a competition for authority on search results and ‘links’ count as votes in this contest. Every time some website links to your site, you earn credibility, and the more you have, the more successful your SEO efforts will be. In short, if a website is receiving more links, it will rank higher in search results for any of the specified targeted keywords or phrases.

These links form connections between pages, websites and blogs; meanwhile search engines use these links to crawl, explore, and index new pages. Moreover, they use links to find the authority of pages and relevance to search quotes.

Impact of Links On SEO

If you want your SEO efforts to pay you back, try building links from a reputable website. It will multiply your SEO efforts and will make your website a credible source. It is one of the first tips that is given to startups for instantly improving their organic search engine ranking.

Even though nofollow links are technically powerless, they can contribute to other links that do. For instance, a high-level government website might link to you using a nofollow tag. Still, a number of other sites can see a link and a link to you from their own site.

It’s vital to keep this in mind as you work to build relationships with others in your industry, to get links to your website, and link to other content on the web.

How Does SEO Value DoFollow Links?

As explained earlier, Google takes notes of dofollow backlinks and determine how many users are getting linked to your page in order to know how good the page is. So, the more dofollow links you have, the more points you get.  They are basically a feature of HTML, which allows search engines to follow the links. If you have a webmaster link to your site with a dofollow link, you can be followed by the search engine bots and people. They pass on link juice and really make the most of your website to get a high-page ranking. Note that, if you want to make the most of the follow link to use your keyword as an anchor text. Also, get dofollow links from a reputable website and not just any anonymous website.

Dofollow links help improve your page ranking, gain SEO points and boost link juice. As a result, your site will get a high ranking in SERP.

How Does SEO Value NoFollow Links?

It is necessary to keep inbound links natural, otherwise, it will look sneaky. So, it is important to use nofollow links for your inbound link profile. Maintain a good balance and use both tags effectively since it will not only put your link in a neutral position but leave a good influence on dofollow links.

Your links are a gateway to your website, catering to your audiences. So, if you keep a good balance of quality links; it will show your content and can offer you a decent amount of traffic. Having a nofollow links on big mediums doesn’t mean they are of no use or value. Any site with a lot of traffic could be beneficial for you. Such traffic will help you deal with leads; conversions even get a dofollow link. Getting your links on authoritative websites and social media, forums, and blogs can help you bring much more traffic to your website. The takeaway here is, do not presume which links are going to be of value to SEO; think about links that would be worthy for your business, product, brand or service. Think about the links which might boost your brand value.


You need both nofollow and dofollow links in order to gain organic traffic from Google. They are necessary for the long-term success of your website. If Google crawls and finds dofollow links only, it will view this as manipulative and tag your links as spam. Therefore, it is better and safer to keep a healthy balance of dofollow and nofollow backlinks for the perfect link profile.

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