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Software Development
Ramsha Khan
Dec 11, 2025
5 SEO Hacks for Small Businesses in 2020
Small businesses are usually on a tight budget yet they want to be on the top of every relevant search result. For your website to rank on any search engine, you must perform proper SEO.
Irrespective of size, most companies find SEO a cumbersome exercise. But this becomes especially difficult when you have limited money, time, and other resources.
Great organic ranking does not happen overnight. However, there are 5 hacks you can focus on to start moving the needle for your small businesses.
You don’t necessarily need a coterie of SEO experts to monitor the performance of your website. There are many free programs out there, such as Google Analytics, that will track the performance of your website.
This tool can enable you to see which search queries and landing pages will help attract web traffic from the search results. With this information, you can tweak your SEO strategy accordingly.
Meta tags like the title tags and meta descriptions in your website’s backend are critical to update when you create web pages, as it helps search engine crawlers to recognize the web page’s content and validate you as a reliable source of information.
The title tag and meta description are there to reassure online searchers that your content is exactly what they’re looking for.
Here are some definitions to help guide you through:
Allow, interact and engage with comments on the page.
This is because it’s a great SEO opportunity, among other reasons.
Commenters often leave information that you may have missed, and post visibility increases with conversations, comments and shares.
Google’s search algorithms are all about discerning content of high quality from contents of low quality. In Google’s eyes, high-quality content is informative, authoritative and has a good reputation elsewhere on the web.
Therefore, it is important to make other sites link to your website. There are opportunities to do so but a lot of it isn’t in your reach. What you should do, however, is to embed insightful links into your content of reputable websites. This means that your content is informative, well-cited, and, therefore, of a high quality in Google’s view.
You need to monitor the accuracy of your local business data, in addition to Google My Business.
Consistency is pivotal
Data aggregators (e.g., Neustar Localeze, Factual) exchange local business information, including the name, location, and telephone number (NAP).
Make sure the NAP information is consistent and accurate for your business. Local business listings and quotations (i.e. online mentions of a business) can actually boost your local presence.
The simplest option to local directories and citations is to sign up for a service that distributes your business’s NAP information.
Saima Naz
Jun 19, 2020
What is Facebook Pixel: How to Optimize Social Media Ca...
Facebook Pixel is a business tool for Facebook It can monitor conversions on your website as a part of your Facebook Ads, target different audiences, and give insight into how users engage with your content.
The Facebook Pixel is a piece of coding that you position on your website, enabling you to analyze sales from Facebook ads, automate advertising, build targeted audiences for potential ads, and target people who may have already connected with your website. The Facebook Pixel functions by dropping a cookie that will record visitors to your website so that they can be reached afterward, often known as retargeting.
When you advertise for people who have been on your website, you could also include the Facebook Pixel to monitor their conduct when they get back on your website. That, in addition, lets you find out what ads are most successful, thus allowing you to reach audiences with increased relevance.
Of course, yes, For the following reasons,
You can develop and execute the Facebook Pixel from the Ads Manager
Note there’s only one Facebook Pixel per account and you can always add multiple Pixel in events on different types of pages. Use the Pixel Helper, a tool that helps you verify your Facebook Pixel. With the help of this tool, you can test if your Pixel is working properly, solve basic problems, and learn how to improve performance.
When your pixel is created what you need to do is follow a little more step to get everything fully set up. These steps depend on your role and your understanding of the back-end of the website.
You need to send the installation instructions to him or her. This is done easily by navigating to the pixels tab in your Ads Manager, selecting Set up Pixel” and then “Email to Developer Details about how to install the pixel would be sent direct to the email addresses you choose when you press “Send.”
If you’re trying to install the Facebook retargeting pixel on your own, first, you’re going to have to find the header code for the website. Then copy and paste the code to the bottom of the header above the closing tag.
Then finally to make sure your Facebook retargeting pixel works, press the Send Test Traffic” button and wait a couple of minutes. If you don’t get any response check to make sure you have configured your pixel properly. But if you are still having trouble, please contact Facebook support.
After you’ve completed the procedure, your pixel will be ready to go. And if you want to, you can power it up to do even more.
Facebook Pixel offers a variety of useful information to business owners and marketers alike. You can use this to see what Facebook captures for visitors to your website.
Now with all the hard work of setting up your pixels is done, it’s really easy to use and reuse them in your future Ads. And as long as your pixels are set up on the right pages, you’ll be able to monitor traffic, conversions, and audiences that benefit from your Ads and boosted posts.
Facebook ads can be highly lucrative and generate a substantial amount of quality traffic if pixels are properly set up, implying they are as much targeted as possible and carefully monitored. You can also make use of social media marketing tips for better conversions.
Saima Naz
Jun 15, 2020
Video Marketing Trends to Follow in 2020
We’ve seen developments in video marketing evolve over the years, from 30-second ads to viral videos to vlogs and live streams. In fact, new technologies have paved the way for more immersive video formats, such as experiences in 360 degrees, ephemeral videos and shoppable videos. According to HubSpot, ‘78% of people watch online videos every week, and 55% view online videos every day.’
Video marketing trends have advanced greatly from 30-second ads to viral videos to vlogs and live streams. Now the path is paved for more captivating video formats such as 360 degrees, shoppable and ephemeral videos due to the new technologies.
New trends are coming up this year, and some are fading away. Video marketing is one of the top social media marketing tips to revamp your marketing strategy
Here are some of the trends you should consider.
Live media is one of the most engaging concepts out there. This is due to living interactions with real people.
If you are a Snapchat or Instagram user, you might have noticed that a lot of people whom you follow go live numerous times a day. These lives consist of people answering questions sent by other people in real-time. Some might also take dares from other users to do. This content is meant to be interactive.
You can save your life using Instagram’s feature; however, people will not revisit a Livestream, which is why video style is so effective.
Remember, when live radio and television used to be famous among people around the world, live videos recreate the same type of experience by giving people the same phenomenon all around the world at the same time. Live videos are a trend that is here to stay, so it is best to experience with the type.
One of the biggest trends evolved in the past few years is selling on social media. This has made the interactions between vendors and customers easier and simpler, which makes it up to date to the on-demand industry. A lot of businesses benefit through social media content.
There are plenty of videos that allow users to shop on the spot without having to search up anything. They may not have to search for the product manually. They must click on the product, and they will be redirected to the respective site.
This trend should not be ignored as recently in 2020, we have seen an increase in the likeliness of customers wanting to purchase a product after watching a video about it.
Another major trend is the interactive 360 videos. We can experience wide-ranging musicals, sports games, and iconic locations using it.
Interactive videos might not work every time, but there are different ways of using virtual reality to make it engaging and fun. An example of this could be of an interior design company that would make their audience experience a virtual tour of their projects using virtual reality.
As AR and VR continue to grow, we expect to see a more immersive and futuristic style of videos like these. If you are ambitious, you can do something like this yourself.
To captivate the customer base, making a video on the product can be quite challenging but very helpful for your business.
Sometimes you are in public and would watch a soundless video. This is a trend evolving which prefers to show rather than explaining through sound.
Social media users would like to watch with no sound, or sound can be accommodated using subtitled videos. Creating videos that do not need sounds to be understood or using captions would be a wise idea.
These videos can help us understand different scenarios, such as appearance, mechanism, composition, and involvement in daily life. Specifically, rearranging Ikea furniture, silent video trends, and immersive ads trend.
After seeing the growth of vlogging channels on sites like YouTube, vlogging continues to develop. People document their everyday life, share their experiences, talents, or to express their feelings and personality to the public using vlogging. Actors and influencers use vlogging to communicate with their fan base. We have also seen a lot of brands branch into vlogging.
Celebrities and influencers reach out to their followers using vlogging. Companies can interact with their customers with the help of vlogging. Vlogs are a more authentic and unfiltered version of your brand as compared to a company produced project. This gains the trust of the consumer and helps personify your brand.
Publishing ephemeral content in effective ways is one of the advantages of social media stories. After 24 hours of posting stories, they are automatically removed from the site as they comprise of texts and pictures.
These have become a new form of vlogging, which is low-fi and does not need the extra effort of editing. Stories will continue to gain fame as they are being implemented by sites like YouTube, Twitter, and Instagram.
Saima Naz
May 14, 2020
Top 8 Facebook Ad Hacks to Reduce Costs and Increase Co...
Facebook is undoubtedly a persuasive platform for advertisers for countless reasons, including potent targeting options and reasonable costs.
Done properly, a Facebook ad campaign can significantly improve your conversion rate, the number of website visitors and your overall performance. But to make your advertisements effective on this well-known social media platform and know what advertisements to run and where can take some time and money. So, if you are looking for better ways to bring the best results, you should do proper research. Any of your Facebook ad costs depend on a number of factors, including your audience, industry, goals, and optimization settings.
Here are the top 8 hacks which can drastically reduce costs and increase conversions.
A strategy is a must even before you think about your Facebook optimized ads. To succeed, you must know your right audience. A thorough understanding of your targeted audience includes what they like, share or mostly respond to. When you narrow down and focus on targeting the right audience, you can greatly cut competition from other brands running advertisements to comparable audiences. You should precisely know that you are in a bidding war with various other brands and you just need to bid on who you really want to reach. So, before you begin optimizing Facebook ads, check your ad reports to see if you target the relevant audience.
Facebook experts do not give any specific claims or practices about the frequency of showing the same ad to a single user. But we should also consider the fact that people should not turn off your ad or label it as spam after they get annoyed by seeing it too many times. Do a little research and try to estimate how frequently people will notice your ad when it’s shown to them. A simple way of doing this is by rating the ad’s visuals. You should show each ad a minimum of 3 and a maximum of 10 times in Facebook’s newsfeed. For the sidebar, you could jump to a minimum of 10 and a maximum of 40 ads.
Time frames matter the most in Facebook ads. If you ever noticed, there are some days and time frames when your posts get more likes and those days outperform as compared to the rest of the days; that’s when you need to set up your ad campaigns. No campaign runs successfully 24/7. So, analyze which days perform better in terms of conversions at the lowest CPA. You can go to your Facebook Ads Manager reports and use the Breakdown menu to break down your campaigns by day.
People nowadays are too caught up to give time to a long-written copy. Pressed for time, they only tend to skim the lengthy text. So, the tricky part of this is creating a compelling ad within this short copy. Keep your brains all active and write a two-line (or maybe one) copy that sums up all the specific points and also a CTA. So, give your best shot and prepare a catchy and concise ad copy while retaining all the elements of a ‘good’ ad.
Facebook messenger ads are comparatively cheap if set up rightly and effectively. They show up on the home screen of the Messenger. Placement of the ad also plays an integral role. So, if you are already using Facebook ads and their manager, then the placement of the ads become quite simple. You may also use some of the advertisement material which is already there. The biggest benefit of Facebook Messenger ads is that you directly send people to your website or initiate conversations in order to connect with the users. The good thing: all these conversations are handled by bots, which direct users to the best offers.
People tend to leave abandoned checkouts for unknown reasons. So, retargeting them with videos can get them back, which results in increased conversions. So, what you need to do is put a video on Facebook about what it is like to be a customer and what benefits and value they may get in return. This video is intended to directly help them see what they’re going to get, and the video format is perfect for bringing this kind of personalized message across. This is an excellent way to get them to rethink stuff and, ideally, become a bona fide customer.
If your ads are placed rightly, they can bring a great increase in the conversions and hence results in cost reduction. When it comes to serving social media ads, Facebook placement is the original gangster. Not all placements will be available for mobile, and not all will be available for desktop. You need to place your ads accordingly, keeping in mind your target audience. Some Facebook ad formats and placements may better serve your goals than others, depending on your campaign’s priorities.
Adidas, for instance, determined that using video with the collection feature of Facebook would be a useful way to display its Z.N.E Road Trip Hoodie’s various features. As a result, Addidas has been able to reduce conversion costs by 43 percent.
Once you become sure of the placement and format that is working best for bringing conversions, you can raise your bids on top-performing placements. But if an ad placement doesn’t meet your targets, you may remove it from your ad set.
Although A/B testing offered by Facebook isn’t the best thing to rely on as it is difficult to use and not entirely accurate, it is still good to run an A/B test with the ads you have. It is always better to be on a safe side with at least some data rather than none. With Facebook A/B testing options, you’ll get a good idea on what’s working and what’s not.
Saima Naz
May 8, 2020
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