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Ramsha Khan
Oct 21, 2025
Fintech in Supply Chain: Payments, Financing & Embedded Finance in Logistics
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Marketing Strategies For Small Scale Businesses
There are several marketing strategies that are used conveniently to run different businesses successfully. One can find certain elements that boost up businesses and making it run in a certain manner as one practices. Today, a large number of people advertise their small businesses through Facebook and share their products and upcoming promotions. They try their best to market their businesses throughout the world or across their targeted regions and get consistent attention.
Unluckily, small businesses get so involved in planning their daily marketing execution such as creating a worthy website, using a format to spread through emails, tweeting, advertising, or even writing blogs and so on. But, they do not take the time to work on the specific decisions that can expand the performance of their methods. There is a simple strategy and all you need to make is a specific procedure that works excellent. The marketing strategy is of course the base to create awareness, to generate interest, to close new sales and also to continue customer engagement.
The digital marketing strategy will surely serve to guide any company culture, the products, services and the pricing as well. There are several things to ponder when crafting an effective strategy for market products. There are few significant strategies that have served and supported quite many small business groups to develop and flourish their revenue and generate the stability in their businesses. There are few key points of marketing strategy to get flourish small businesses efficiently.
The first marketing strategy is to figure out the targeted customer whom do you want to serve. The entire focus should be on a well-defined target which might make you uncomfortable initially. But, through proper follow ups from time to time with the customers; one can easily set a prominent business relationship with the clients. So, it is simply the best to spend time and money at the specific areas where one can find targeted customers and thus the efforts will be repaying back inform success.
That’s for sure; to gain productive results one should clearly describe the unique benefits of specific products or services that the targeted customer actually looking for, but it should not be a list of all the features. Basically, the customers’ main need is to get their sales done and generate their revenues. So, it is necessary to keep focus their needs and provide the best benefits along with successful services.
When we talk about business, one should also think about the competition. Because the most of the business tycoons have never precisely demarcated their real competition is. This annoys the buying choices and create the marketing efforts feebler. One should precisely be vibrant in own mind what the biggest competition is there.
Here, one thing is also necessary that the marketing strategy should be reliable for the customers. It is also one of the significant factors of all that the strategy must be reliable for the customers. So, it let know the customers just one or two things which define their main needs and to decide whether the prices are cheaper or if the shipment can be done faster etc.
Saima Naz
Jul 4, 2017
Smart Ways To Get High-Quality Backlinks
Link building is considered one of the ideal and most operative parts of SEO tactics. It is also said to be one of the most creative ways to generate organic traffic towards your website. To create the worth of any website, backlinks play a vital role to identify the search engine about its positive existence.
A backlink is a link to your website, any social website, or any content you are looking brand it as mentioned by any third-party. There are several ways to create backlinks for your website and some of them permit you to associate on the success of your competitors. It depends upon the condition whether how good or great such links are and how they are well structured on the source sites and the domain authority of the mentioning website.
Quality backlink executes a vital role in performing SEO services for any website. Google observes these backlinks as a degree for votes, accepts and gives the significance in search to companies with the extreme number of high quality and appropriate backlinks. The worth of the website depends upon these quality backlinks where they are placed on third parties’ website.
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There are two main types of backlink that you can obtain from different external websites. The Dofollow links and Nofollow links.
The Dofollow link is the one you want to get for passing the value to your website. It is an inbound link that has the capability to pass the authority from one page to another. It generally builds its worth and rankings in search engine result pages – SERP.
While a Nofollow link absolute opposite from dofollow link. It never passes a value to your website and has much impact on building the authority of the page in search engine.
You can get high-quality backlinks from any powerful website’s product reviews. It is occasional that any publication will not include your link as dofollow after reviewing your request but you can simply request for adding the link.
Guest posting is one of the ideal ways for obtaining a valuable link from any guest post websites. Because when you contribute to the higher page(s) ranked websites or also to lesser recognized blogs that still have a noteworthy targeted audience. You can concentrate on the reliability and significance of the website you are following, as it will always gain tenfold. Must get the host to approve to contain a follow backlink from the website to yours website and for you to public it on social media and link it to your own website.
It is also effective for you to create visual content links to make it publicly viral. This way, you can create and share visually attractive content so that these types of interesting stories can drive attention and engagement to the readers. As you may have known, the infographics receive three times as many values on social media platforms as any other sort of content does.
You can also create round-up interview posts like to be interviewed by using any relevant industrial topics so that you can generate a positive high-quality backlink in this way. It will be a fruitful way to get value passed to your website through these types of interviews where your website’s link is placed.
Saima Naz
Jul 3, 2017
Mobile First And How It Affects Your Business
Mobile technology has been serving people in different aspects and one of major role taken by the mobile is to support small or large size businesses. Mobile phones are rapidly involved in flourishing the businesses and providing an easy platform. Mobile is providing favorable support in communication and connectivity to the customers and playing the vital role in changing the mode of businesses by creating and planning well. Latest developments have been observed successfully in the mobile technology and have created enormous enhancements in countless business domains. Take a great look at how mobiles have been serving local and international businesses.
With the increasing significance of mobile phones serving businesses are regularly and seeking new and developed ways to influence newer trends in customers’ lives. A large ratio of consumers now can perform their daily searches on their own mobile phones which have become very easy and fast. Therefore, the world of businesses is now started developing their professional websites as mobile responsive. Even, every business is moving towards the mobile apps development so as to get their apps designed. For instance, mobile apps businesses have built an exclusively new market for everyone especially retailers.
Moreover, the real estate industry is also getting implemented of this great tendency by announcing 3D mobile apps. These 3D apps surely support in carrying the perception and the layout design of a property to probable buyer’s way. Furthermore, worldwide customers can carry out their worries and provide feedback about their products and services effortlessly with the assistance of mobile trends and assume fast replies to their uncertainties and inquiries. Such interactive approaches serve successfully in preserving a perfect way of the communication network with the users.
The mobile development has also permitted businesses to enlarge their employees to form a worldwide network. Mobile phone devices certainly agree colleagues cooperate from across the world, thus by eliminating any interference to provide excellent communication. Even, smart mobiles have been enabled with fast Internet facilities and one can easily connect and visit any website to fulfill your tasks done. They have made everything likely to behavior phone-conferences, and live online meetings via video calls and phone calls. Mobile users are also able to join group meetings remotely and also get connected to conference calls and participate in group discussion as well. This can also support in removing any pause in work and also assist in meeting daily deadlines and making the productivity positive at workplaces.
Through the use of mobile technology, the skills of marketing are also generating positive momentum for a long time. Today, quite many customers are turning to their businesses successfully by using their mobile devices to fulfill their necessities. For instance, these mobile devices are supported with quite many features including the feature of Bluetooth which is widely used to carry on initialed amazing discount offers to their customers’ mobile phones.
The mobile development has also turned the business operations to execute quite smoother and hastier than it was ever before. Mobile phone technology has supported the world of business hugely in accessibility. For instance, a very significant file saved in the cloud can be easily opened from anywhere. Customer care executives can also access the required data at any time and remain up to date about the customers’ requirements. Similarly, they can also offer precise and pertinent services to their customers that support them in fast-moving procedures significantly and escalate exactness, thus to make the mobile communication process even quite competent.
Saima Naz
Jul 3, 2017
Some Unique Features Of PHP You Will Need To Use
PHP is a frequently used language and is intended for different purposes especially web development as a tool and more importantly for various web growth you can implement. It is close to code as C, C++ as well as pearl, which are mainstream languages used in implementing a variety of projects you want to make.
Certain unique features are found in coding done in this language making a unique programming style and result to be considerate when you work with this tool. Several features are there in the language and seem perfect to get a variety of implications to code with ease in getting use of loop-throughs in programming.
Making it a unique language, PHP development has a variety of basic code imprinting’s having use with valuable developers who are interested in programming. PHP is one of the first scripting languages and makes valuable packages which are insinuation through a variety you put into action, having validation. Code written in PHP is embedded in HTML as a markup language that gets to be one people use in web development.
You can use the database as a secondary platform which it connects to, such as Oracle and Sybase that makes it an efficient coding tool. When compiled as Apache model it seems to show the lesser code you might be searching for when programming through PHP. When tested this language makes more complicated calculations in a short amount of time.
PHP also supports a lot of protocols such as in networking like LDAP. PHP4, POP3 and IMAP as a commonly used network operation that provides full-scale operations online. Also, n-tier development is mutual and gets you to have a unique model you find surety of building in various situations. To compile qualitative code, you get error writing facilities used with and debugging your programs easily.
The language works with Microsoft Windows or Linux whatever the operating system is and has benefits to apply as a user and make the consistent flow of programming online. A server or normally oriented system can be sufficient to get you to program with PHP as a usable script language. Where performance is put into practice, use of tools such as PHP has best results you certainly convey on.
As a high-level language and syntax friendly implementation, PHP turns out to be a satisfactory programming platform used. With know-how of basics, there is sufficient programming practice you get when you use this language for medium and large-scale project development. Functioning with expediency and having a consistent acclimation, satiating results always show up with programming and fluency through an HTML base platform.
Features that amount up to 3000, there are basics which concurrently make results to show what has shown PHP to be an important language. Having met a million developers mark in the past decade, there are still an improving number of people who are programming in PHP very quickly and with consistency.
It has become a viable and reliable language and can be perfected where there is support for sites that provide millions of tasks daily as a consistent want to solicit and make perceptual use as a reason to contrive PHP. PHP scripts altered into HTML code through a sample code such as:
<html>
<head>
<title> Hello World PHP </title>
</head>
<body>
<p>
<?php echo ‘Hello World!’; ?>
</p>
</body>
</html>
A PHP comment that ha s <? as well as ?> to get the start and stop of the text line mentioned in the HTML code of this PHP program you want to work with.
Saima Naz
Jun 30, 2017
Best Website Design Ideas in 2017
When you are out to design websites there are different processes and templates you will need to underline to make best design features in processing. The use of different ideas is what you generally understand and make the crux of a web developer who is there trying to figure out what to do. Making an idealistic website is the provision of a clean and clear mind that is necessitating to have.
You can avail through an online means, a selection of designing features that you find important in most ways where you practice. An original design is where there is generally important thinking and the arts and crafts worked out as a special designing means you always use. Search through the online material which readily gets provided and make the best of web designing you are involved in.
Web designing inspirations are a means that are connecting you as an online developer and a person who makes the web in a livable environment. A more artistic process is always where there are several designing features you want to connect with in different situations. Having the courage to see what is more suitable in most situations, gets you to work things out normally.
A few features that need to be put into usage are colour palettes, website types and design styles that help get you a good website design feature. Being a specialised designing and individual that you are assured to be, there are certain patterns you want to keep at hand in different situations. Get a design style and be prepared to convince the user of a website with the design and specification it has.
Web design has more tricks you can accept to make regular use of a particular kind of design that will make your website look attractive. Settle having a selection of ways and means you regularly accept when you start designing the website you want. Perceive a regular kind of template and make best efforts to design the website according to standards that it was meant for.
Illustrations and handmade carvings on websites make it look as attractive as you can perceive and are perfect for the management of web design with regular features. A more vivid implementation of a website is what you might want to make as there is a faultless design which is implemented. The use of specialised textures and patterns are just a way the website needs to get designed with pertinence and ease of access.
Have a correct kind of website design that you influence others with who are regular website visitors, making their purpose felt and understood. Where a perceptive and contested method of access is relevant there is ease of use with a standard designed website that always makes an impact on the online industry in different ways.
Designing is not an inborn art but is has management with developing trends you get as you are trained to manage. With the use of particular design features, there is management which solely relies on ways websites are managed and developed with a trend. Depending on the product there is still more than you will want to consider with designing features specially kept in mind.
See to it that you make the product shown through an image on the front page and get the illustration a little bit ahead. Serve the purpose to perfect an implementation through a basic mind’s eye you can place on the website to show a description that makes logic. Have an understanding and convey an online world of evidence that is where a picture and explanation strikes out directly to you. Be more illustrative rather than being slow and boring in designing a website with ease.
Saima Naz
Jun 21, 2017