What is a
Data Platform?

The advantages of data platforms comprise their capabilities to give users a consistent view of data from numerous sources, make data available throughout a company to those with appropriate permissions, and boost data governance.
A data platform linked directly to a database guarantees the right data is available only to the eligible staff within a company, without interruptions in processing a bulk of data or data requests. Also, a data platform can allow companies to effectively manage their data governance approach. This can include what data is collected, who can access it, and when data has become non-existent as per data protection and privacy regulations.

Centralization

A data platform accessing unified data in a single or multiple databases can bring together data from numerous sources, bridging organizational silos for more concerted and efficient decision-making.

Since your whole organization can link to and share cross-departmental data, you’ll take advantage of cutting-edge analyses to comprehend important business metrics like Customer Acquisition Cost, Lifetime Value, Click-to-Purchase Rate, and more.