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Something really exciting is going on at Google. For the third time in just one week, Google has once again updated its search ranking algorithm, with many of the tools showing enormous variations in the Google rankings.

Brett Tabke of WebmasterWorld, who termed this update as “Update Maverick”, said it was named in honor of yesterday’s Top Gun trailer release, as this update appears slightly furtive and detailed. Nevertheless, all the key algorithm tools are reporting an update has happened.

Bret said that he is not a huge fan of naming an update for a movie, and would have preferred something around the 50th anniversary of the moon landing but “Google had their opportunity to name it and they didn’t get back to me after numerous attempts.”

Some of the tools realtime screenshots:

Source: https://algoroo.com

Source: https://www.advancedwebranking.com/google-algorithm-changes

Source: https://www.semrush.com/sensor

Source: https://serpmetrics.com/flux

Whether you are an online social media marketer or a company owner who uses social media to reach customers, it is essential that you understand that social media is currently undergoing a drastic change. Blockchain technology is presently disrupting multiple sectors, and social media is likely to encounter the ramifications of this disruption. Businesses using social media to create their brands, such as Twitter and Facebook, will soon understand that all the investment may have been for nothing. When blockchain technology changes, there will be an undeniable upheaval on the platforms used by consumers and businesses along with the means of networking.

Trends and Effects Using Blockchain on Social Media

If you want to prepare your business for future blockchain-enabled social network marketing, there are certain trends that you need to follow carefully.

Here’s a little elaboration of the current trends. These trends show how blockchain is changing social media:

An Upsurge in Verified Online Identities 

Rather than marketing their product in social media’s ‘black hole’ and becoming susceptible to fraudulent pay per click or PPC ad impressions, business executives are attracted towards the blockchain technology and smart contracts which enables them to connect with customers with verified identities.

Compelling Amalgamation of Cryptocurrencies and Blockchain Technology

Blockchain technology and cryptocurrency are the future of the social media ecosystem. When a decentralized platform becomes mainstream, social media consumers have the option of platforms from which to network. The potential to earn small amounts of cryptocurrency for online operations may attract users to platforms where contributions to platform development are rewarded. For example, if you consider the amount of time you invest in current social media platforms, then imagine if each post you make will earn you a small amount of bitcoin. This kind of coded social media network is fascinating.

Verification of  Virtual Marketplace

Online fraud is so prevalent that verification has become a need now, whether it is the identity verification or market place verification. Virtual marketplaces are areas that are used to grow specific business needs and to interact with like-minded companies or vendors. As blockchain technology becomes more prominent and mainstream, marketplace verification will improve the growth potential of a company. The ability to market verified vendors or businesses will make marketing simpler as they will understand what you are selling; thus, decreasing all marketing attempts while improving ROI time.

Cryptocurrency and Blockchain Collectibles Leverage the Future of Social Media

We are witnessing an increasing interest in the cryptocurrency collectible industry, with influencers raising millions of dollars for investor funding. Although for some people it is only a child’s play. But the reality is that cryptocurrency collectible businesses are planning to introduce games on platforms such as Android or iOS. Once submarkets are constructed on top of the crypto-collectible game, the lure of this innovation will become more defined.

Blockchain Technology Smartly Tackles Fake Content

If we talk about today’s social media scenarios, it’s simple for posts to get flooded with fake content from spambots. Blockchain technology with its smart contracts can affect the use of fake content. All the future social media networks will have the latest content distribution based on verified information and traceable data spread.

To Conclude…

We cannot predict with certainty that blockchain will outdo the current social system, we understand that its uses are vast and useful. If we arrive at a full blockchain-based social mechanism, we will still face difficulties. As consumers, however, we will have more control over our personal data, content, and access to accurate information.

LinkedIn said it’s adding 3 new marketing objectives to Campaign Manager, with the aim of achieving advertising goals. Using Campaign Manager, marketers can now enhance their LinkedIn marketing campaigns for the following objectives:

• Brand awareness: Raise share-of-voice through top of funnel campaigns that charge by impressions.

• Website conversions: Enhance campaigns for precise website actions, like purchases or event registrations.

• Job applicants: Ads can now be created to drive job applications.

In an announcement, the company says: “These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s working, we’ve seen a 67% lift in customer satisfaction compared to our legacy Campaign Manager experience.”

In addition to this update, LinkedIn is enhancing its click pricing to align with the selected goal. For example, if website visits are the objective, then marketers will only be charged for clicks that go to a landing page on their website.

• Noindex in robots meta tags: Supported both in the HTTP response headers and in HTML, the noindex directive is the most effective way to remove URLs from the index when crawling is allowed.

• 404 and 410 HTTP status codes: Both status codes mean that the page does not exist, which will drop such URLs from Google’s index once they’re crawled and processed.

• Password protection: Unless markup is used to indicate subscription or paywalled content, hiding a page behind a login will generally remove it from Google’s index.

• Disallow in robots.txt: Search engines can only index pages that they know about, so blocking the page from being crawled often means its content won’t be indexed. While the search engine may also index a URL based on links from other pages, without seeing the content itself, we aim to make such pages less visible in the future.

• Search Console Remove URL tool: The tool is a quick and easy method to remove a URL provisionally from Google’s search results.

Google has been looking to change this for years and with regulating the protocol, it can now move forward. Google said it “analyzed the usage of robots.txt rules.” Google focuses on looking at unsupported implementations of the internet draft, such as crawl-delay, nofollow, and noindex. “Since these rules were never documented by Google, naturally, their usage in relation to Googlebot is very low,” Google said. “These mistakes hurt websites’ presence in Google’s search results in ways we don’t think webmasters intended.”

With the unveiling of the new AI-powered Google News a few days ago, Google has drawn support for the standout meta tag and the Editors’ Pick section.

As part of the new Google News, support for Editors’ Picks feeds & the standout meta tag has ended, with more to share on other ways publishers can enhance discernibility in the near future.

There is clearly no reason to continue to do so, as far as those publishers that use these features are concerned. It is also built into the Yoast SEO plugin, and it’s believed that Yoast will be eliminating those features as well.

Launched in September 2011, the standout meta tag came as a way to allow news publishers to highlight articles that are believed to stand above and beyond the rest. Their use was confined to seven times in a seven-day period, so publishers learned to use them frugally.

The Editors’ Pick also launched in 2011, in August, letting publishers who were comprised in this hand-curated system define which stories should be included in that list. This comes just a few months after Google also dropped support for the meta keywords new tag.

Both of these features are not supported in the new version of Google News anymore.

The open-source model will bring more discernibility and elasticity to the growth process by allowing visibility into precisely what the engine team is working on and where the project is going, and by underwriting appreciated new features that will help spearhead Corona to the next level. Other benefits for businesses include the likelihood to obtain a commercial license for source code and modify the engine for specific profitable projects. Corona is a cross-platform framework ideal for rapidly creating apps and cross-platform 2D game development.

Corona Labs will continue to have a devoted team and setup to support our prosperous plugin ecology and infrastructure, as well as to keep up to date with the ever-changing supplies and updates coming from applications stores. Driven by the new open-source model and reinforced by the development of new features and bug fixes will make Corona more community-driven — but not without our help and supervision. Eventually, going open source will provide poise in the future of the engine and an opportunity to grow community involvement in engine development. Most parts of Corona’s code will be open-sourced barring some plugins, the Corona Marketplace, and the build infrastructure. This is not a final or thorough list as the team may open source even more as we move forward.

Licenses

With the object of open source game development, Corona will be dual-licensed under both commercial and open-source licenses. The open-source license is the GNU GPLv3 license, and commercial license will be accessible upon agreement with Corona Labs.

• This does not apply to daily builds and releases. Their license remains unchanged. You can download builds to freely build and distribute your apps as before. The new changes only apply to the source code of the engine which is now available. This is the preferred way to use Corona. It’s what most people will do.

• You can download the Corona source code under the GPLv3 license and build your games and apps, however, those games have to be distributed under the GPLv3 license, i.e you have to make your source available. Games and apps based on the open-source distribution of Corona have to be distributed using the same license (GPLv3).

• You can download the Corona source code, negotiate a commercial license agreement with Corona Labs, and build a version of Corona that has a custom feature. You can then distribute your games and apps without opening your own source.

Which frameworks can be used to develop a cross-platform application?

Xamarin, PhoneGap, Ionic, NativeScript, and React Native are some of the most suitable cross-platform mobile app development frameworks.

Corona SDK Use

Corona SDK has been widely used for a while, with most of the newer apps and games predicated on this SDK. So, the question now is: Is Corona SDK the best mobile game development platform? When apps are made locally, they turn out great but are really costly to yield on more than one platform. As such, this is where Corona SDK comes to your salvage.

Corona for Android

It’s no surprise that many people who want to learn to develop for Android want to start by making a game. And there’s no better way to develop a game by using Android technology.

Which platform is best for game development?

While there are many platforms for game development, such as Unity, AppGameKit, Fusion, and more, the best of the best platform by far is Corona SDK.

Is Corona SDK free?

Yes. The core Corona framework is completely free, including Corona Native which can be used to extend Corona with native languages (C/C++/Obj-C/Java).

Which framework is best for mobile app development?

Of late, mobile app development has gained a lot of traction, with a number of developers trying to cash in on this rewarding field. Nevertheless, the major problem that developers face across streams is the different programming languages and operating systems. And when it comes to evaluating the comparison between such topics there is no best ever.

Pros

Here are the major reasons why developers usually prefer Corona SDK for cross-platform mobile game development:

Write Your Code Once

With Corona SDK, you just need to write your code once, and there it runs on all stages. You might just need restrictive code here and there to make it platform precise. With native apps, the same effort goes in making apps on different platforms, growing the development time and cost.

FPS (Frames Per Seconds)

Corona is known to be ultra-fast with the least lag as compared to other SDKs in the market today. It could even regulate easily to all the screen determinations you require. The fast FPS is certainly advantageous. Usually, with SDKs like Phonegap and ImpactJS, the FPS is too sluggish, making mobile game development a lagging experience.

Emulator

The emulator is really speedy when you compare to your Android emulator. The emulator revives your project as you save a file and makes the development process much faster.

No IDE

This is the main point when it comes to Corona SDK. There is no devoted Corona SDK IDE. It has great plugins for any platform you want to use. It feels great to have all things in one place.

Design

Corona uses several images and music files. With just a line or two of basic coding, you could effortlessly show images or play music. You need a really good designer if you are working with Corona.

Lua

Corona SDK uses Lua, which is known to be quite easy to learn and use.

Cons

Like all SDKs, even Corona SDK has its list of cons. The commonest problem faced by Corona users is that it is quite costly. Another problem is that you do not have a way to integrate native plugins, so it might not be practicable to use Corona for all your applications. Furthermore, it is hard to test your apps developed on Corona on devices. You do not have the option to arrange it on to the device directly. You will have to amass, build, and then install your game on the device each time you want to test.

Therefore, these are some of the main pros and cons of Corona SDK. Simply put, Corona is found to be comparatively easier and more widespread than all other SDKs owing to its features. Developers find it really easy to learn and use it, making it one of the most loved SDKs for game development.

The debate on whether it is the best would not end anytime soon, there’s no doubt it’s one of the best options available.

Conclusion

The gaming industry is one of the largest in the world. It offers hundreds of thousands of people globally and as of 2017, rakes in a revenue of over $100 billion yearly. That’s why a lot of developers and aficionados want to build their own games and rake in the dough. With so many mobile game development tools on the market, Corona SDK is the perfect framework for cross-platform mobile game development. There is no one magic tool that will solve all your problems, different mobile game development tools serve different purposes and audiences.

Nevertheless, with preliminary testing for xCloud getting ever faster, it makes us wonder if the patents could be part of Microsoft’s plan to take on Google Stadia. The patent indicates Microsoft is putting smartphones—and perhaps tablets—alongside computers and TVs as screens to play games on.

Although we are not sure if that’s exactly the case, we’re hoping to get practical with both Stadia and xCloud by year-end and in the future.

RSS stands for Really Simple Syndication. Wikipedia defines it as;

A type of web feed that enables users to access online content updates in a standardized, computer-readable format.”

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In short, it’s a content “feed” that is meant to be read by an RSS aggregator/reader. This is a very easy way to compile new content from your favorite blogs into one convenient source

WordPress custom RSS feed may contain content such as blog posts, news articles, social content, podcast episodes, property listings, work vacancies, etc. Website content management systems (CMSs) such as WordPress create custom RSS feeds as a default and can be utilized without any additional configuration. It can be used to develop newsletter campaigns for sending new blog posts to your subscribers. Also, WordPress automatically generates an RSS feed listing on all your blog posts.

Why Set Up RSS Newsletter Campaign?

There are countless reasons and advantages of sending your subscribers periodic emails with your blog’s new content.

Provide New Content Update

Of course, the primary purpose of an RSS campaign is to share your fancy, new content with anyone who intends to read. By sending it to your focused subscriber list, you put your content in front of people who are willing to read it, or at least look at the title to consider reading it (make sure your titles are robust).

Keep the Audience Engaged

You can give your public a curated list of content that is useful to them and includes stuff like recommendations and calls to action that will give them some value. Providing value (substances that really help) is the best way to build a brand that individuals appreciate and want to interact with (e.g. purchase from).

Get Better at Writing Email Content

You can benefit from the actions your readers follow. An ESP will inform you how many emails have been opened and the rate of click-throughs for each email. From this, you can also tell which blog titles work, which are ignored, and which blog content convinces readers to go most efficiently with the proposed call-to-action.

Optimize Mail Schedules

Most RSS email campaigns allow marketers to set a scheduled time and date for the content to be mailed out to their list. For your specific group of subscribers, most good service providers will enable you to see which time of the day results in the greatest rate of emails being opened.

Benefits of WordPress RSS to Email

• By default, creating a custom RSS feed in WordPress is available.

• It is an excellent way to repurpose your content.

• Email RSS automates delivery, decreasing resource requirements.

• Engaging newsletters are a great way to expand subscribers

How to Set Up RSS to Email Newsletter in WordPress

Do you wish to send weekly roundup posts from your blog via email to your subscribers? Let’s look at how you can readily start an email newsletter to expand your own business and brand.

• To build RSS campaigns, visit the Campaigns page after signing into your MailChimp account. Click Create Campaign.

• Click Creating an Email in the appearing in the modal popup.
• Select Share blog updates in the Automated tab.

• Now you will be asked to indicate the name of a campaign and choose a list. Then click Start.

• Next, you need to state your RSS feed URL select your sending time. If you are not sure about your RSS feed URL, you can simply specify your blog URL.

• The time interval could be something like daily, weekly, or monthly. Choose your blog’s best sending time. You can pick the checkbox to resize your RSS feed images to match your template if you wish to.
• You’ll need to choose your list now and then specify your campaign details.

• You will be asked to pick a template in the next step. So, to make your email look simple and pretty.

• You can now begin tailoring your template to your personal preferences.

• Now add RSS items to the design panel. Click Enter Preview mode under the Preview and Test option to view the design.

• You can go back to the design panel and make the needed modifications according to your demands. Once you’re finished, you can press Start RSS to send your RSS campaign based on the schedule you’ve chosen.

Constraints of RSS to Email

The limitations are very much dependent on the service you use to deliver your content and what you want to accomplish. RSS to Email is ideal for basic automated content delivery when it is released to your subscribers.

When you wish to style RSS content in your newsletter, you need to make sure that the service you choose offers you the flexibility you need. Most ESPs will provide the capacity to style RSS components in your newsletter. However, most services only allow you to automate a single RSS feed in any newsletter. This presents you three alternatives if you want to automate more than one feed in one newsletter:-

• Incorporate the content into a single feed and provide your subscribers with all of your content from all sources, whether relevant or not.

• Create multiple newsletters — so if a subscriber has multiple interests, they will receive multiple newsletters. Not ideal for anyone’s inbox zero attempts.

• Use a service that is optimized to deliver various RSS feeds.

Most smaller newsletters use the first method, many newsletters opt for the second but a growing number are seeing the value of email newsletters in multi-RSS.