Magento Features that Transformed the e-Commerce Landscape
Since its inception in 2008, Magento has grown dramatically. In essence, Magento is an ecosystem developed according to the shifting market demands. It takes into account what a merchant needs from an ecommerce software and offers them opportunities to expand the business with low cost of ownership.
Besides that, the upgraded version of Magento 2.2 offers B2C and B2B functionality that continues to push the boundaries of ecommerce platforms. As a result, Forrester has named Magento a leader in B2B market.
Mark Lavelle, the CEO of Magento further elaborates their revamped product line and accomplishments on Open Source Magento as follows:
“We continue to provide and contribute very heavily to Open Source. The community, the ecosystem around Magento is a key advantage for us in the market. It’s what our clients love about us, the diversity of solution implementation and technology integrations they get from Magento. We have over 265,000 developers across the world. We have 300 solution providers that we certify, and thousands of technology partners that integrate with Magento. That’s a very vibrant economy.”
Magento highlighted the possibility of expansion from traditional e-commerce that was previously unheard of.
This feature allows the conversion of a simple e-store into a marketplace that offers various sellers including Amazon, eBay, Walmart and more. Multi-vendor marketplace is gaining popularity because it can create multiple shops to sell products that can reach lots of customers. Do you wish to convert your e-store into a multi-seller shopping platform?
With the announcement of next generation open source digital commerce platform, brands, retailers and businesses in B2B and B2C are delivering an exceptional omni-channel shopping experience. Without further ado, let’s check out the features of Magento that make this possible.
For an avid online shopper, there is a good chance of stumbling upon a Magento based online store. Over 220,000 active websites are currently running on Magento and this number is going to increase. In fact, it won’t be wrong to say that present day commerce is impossible without Magento. What are your thoughts on the matter?