Common SEO Mistakes You Need to Avoid

Moiz Khan Sep 27, 2019

Search engine optimization plays a key role in the growth of your online business. It not only helps search engine robots precisely index your web pages, but it also helps improve user experience.

As a long-term marketing strategy, however, SEO can help drive organic traffic and gradually increase your site’s ranking in SERPs.

If you have observed an abrupt drop in your ranking and traffic, then you may be making some grave SEO mistakes. Some of them are:

Website speed

Poor website speed is one of the main SEO errors that results in a high bounce rate. Which means that if your website loading speed is slow, it could affect your site’s performance.

Broken links

Broken links are another reason for a high-bounce rate. Not only do broken links on your website impact user experience, but they also make indexing of the website more difficult for search engines.

Keyword stuffing

Random keyword stuffing is no longer the name of the game as it used to be in the past. Today, Google penalizes you if you try to stuff keywords or over-optimize target keywords. This could adversely affect your brand’s credibility.

Using LSI keywords and search terms if one of the best ways to avoid this. This will also help improve readers’ experience, which could help enhance your rankings.

Substandard content

The importance of high-quality can hardly be overlooked when it comes to search engine optimization. You can really improve your SEO by producing content that is free of grammatical and structural mistakes.

Non-mobile-friendly website

Google has mandated the use of mobile-friendly websites. So, you may lose out on potential traffic if you still haven’t switched to one. If you don’t want your ROI to be affected, it’s time you made the move!

Conclusion

There’s no doubt that SEO is key to the success of your online business. To drive traffic and improve ranking, it’s better to implement best SEO practices and avoid common SEO mistakes.