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How to improve small business online reputation management – ORM Guide

Arpatech Apr 25, 2019

Are you annoyed by spreading negativity about your brand and need a magic trick to enhance your brand reputation? Or have you ever tried Googling your company or products like the following search queries:

  • “BMW Reliability Ratings”
  • “McDonald’s vs KFC”
  • “Samsung S10 Reviews”

Were there times when you got all sweaty with the negative comments, negative reviews or low ratings? It’s time you considered improving your brand reputation by opting for the best reputation management services. Undoubtedly, there are many effective ways to manage your business’s online reputation. While there are many online reputation management tips for local businesses, here are the two most important.

1. Claiming Spots on Digital Assets: (External Assets)

a) Social platforms: First, search your brand name on all social media channels including the following;

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Snapchat

b) Business Directories: (Local, National & International). Register your business with genuine information on all directories like:

  • Local.com
  • Yelp
  • Crunch Base
  • Four Square
  • Yola
  • Yellow Pages

c) Promotional Activities (Reviews & Ratings): If already created, then work on promotional activities and show some positivity on a page. Ask your customers and even employees to leave some healthy reviews and return the favor by offering 1% discount on the next purchase, giveaways or a happy family meal to an employee 😊

2. Internal Assets Utilization

a) Portfolio & Testimonials (Badge of Honor): Firstly, build the portfolio and create case studies to showcase some authoritative projects to your audience. Also, get testimonials from genuine customers on relevant projects and display them as a Badge of Honor.

b) SEO Boost: Include keywords related to your brand reviews and ratings. Optimize it by earning some quality links from authority sites.

c) Blogging Helps: Maybe one of the best ways to keep your audience engaged is blogs. They are, to put it simply, a magic wand for search engine optimization, and an engaging and cheap tool to engage your audience.

Ways to increase and improve your customer reviews

In the world of internet marketing, testimonials and product reviews are the greatest sales tools. More than 70% of consumers say they look at product reviews before making a purchase and closely 65% suggest they are more likely to purchase from a site that has product ratings and reviews.

To boost your customer reviews, you should always place your reviews front and center. Also, you should continue to follow up on the buyers and ask the right questions. Since users posting good reviews can be potential customers, you should try and get in touch with them. But it doesn’t mean you leave out those who are critical of you. Instead, take it as a blessing in guise and an opportunity to fix your shortcomings and always contact those who leave you negative reviews.

How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) is the free tool from Google that helps entrepreneurs manage their online presence across the search engine and its rising range of services. It offers the utmost effect for brands looking for local exposure. Features like Google’s Local Search results further highlight the need for a GMB listing for both new and well-known businesses. Google’s Knowledge Graph also uses confirmed Google My Business information to help produce details for its database about companies and entities that are pertinent to particular searches.


If you need professional help with online brand reputation management, then simply contact Arpatech and let the experts do their job.

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