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What is Facebook Pixel: How to Optimize Social Media Campaign

Rakia Binte Khalid Jun 15, 2020

Facebook Pixel is a business tool for Facebook It can monitor conversions on your website as a part of your Facebook Ads, target different audiences, and give insight into how users engage with your content.

What is Facebook Pixel?

The Facebook Pixel is a piece of coding that you position on your website, enabling you to analyze sales from Facebook ads, automate advertising, build targeted audiences for potential ads, and target people who may have already connected with your website. The Facebook Pixel functions by dropping a cookie that will record visitors to your website so that they can be reached afterward, often known as retargeting.

When you advertise for people who have been on your website, you could also include the Facebook Pixel to monitor their conduct when they get back on your website. That, in addition, lets you find out what ads are most successful, thus allowing you to reach audiences with increased relevance.

Do You Really Need to Set Up a Facebook Pixel?

Of course, yes! For the following reasons,

  • Optimizing ads for conversions
  • Facebook conversion tracking
  • Facebook retargeting
  • Optimizing Facebook ads for value
  • Discovering lookalike audiences
  • To get more Facebook ad tools and metrics

Steps for Creating a Facebook Pixel 

You can develop and execute the Facebook Pixel from the Ads Manager

  • Go to the Pixel section


  • Click ‘Create a Pixel’


  • Type the name of your Pixel


  • Click ‘Install Pixel Now’
  • Copy the Pixel’s base code and paste between the tags on each web page or in your webpage template to install it on your whole web site.
  • If you would like to make note of various sorts of actions on particular pages add ‘events’ to that particular page. The event code allows you to track and leverage certain activities in advertising

Note there’s only one Facebook Pixel per account and you can always add multiple Pixel in events on different types of pages. Use the Pixel Helper, a tool that helps you verify your Facebook Pixel. With the help of this tool, you can test if your Pixel is working properly, solve basic problems, and learn how to improve performance.

Add the Facebook Pixel to Your Website


When your pixel is created what you need to do is follow a little more step to get everything fully set up. These steps depend on your role and your understanding of the back-end of the website.

  • If you do not regulate the back-end of your website

You need to send the installation instructions to him or her. This is done easily by navigating to the pixels tab in your Ads Manager, selecting Set up Pixel” and then “Email to Developer Details about how to install the pixel would be sent directly to the email addresses you choose when you press “Send.”

  • If you update your website’s back-end

If you’re trying to install the Facebook retargeting pixel on your own, first, you’re going to have to find the header code for the website. Then copy and paste the code to the bottom of the header above the closing tag.

Then finally to make sure your Facebook retargeting pixel works, press the Send Test Traffic” button and wait a couple of minutes. If you don’t get any response check to make sure you have configured your pixel properly. But if you are still having trouble, please contact Facebook support.

After you’ve completed the procedure, your pixel will be ready to go. And if you want to, you can power it up to do even more.


Facebook Pixel offers a variety of useful information to business owners and marketers alike. You can use this to see what Facebook captures for visitors to your website.

Now with all the hard work of setting up your pixels is done, it’s really easy to use and reuse them in your future Ads. And as long as your pixels are set up on the right pages, you’ll be able to monitor traffic, conversions, and audiences that benefit from your Ads and boosted posts.

Facebook ads can be highly lucrative and generate a substantial amount of quality traffic if pixels are properly set up, implying they are as much targeted as possible and carefully monitored. You can also make use of social media marketing tips for better conversions.